How Automated Identity Verification Improves User & Customer Experience
Whether onboarding a new service, renting a car, or opening a bank account, the process of verifying one’s identity plays a crucial role in the overall customer journey. Automated identity verification has evolved as a reliable choice that benefits both parties: it improves operational efficiency for businesses while giving outstanding convenience to customers. In this article, we’ll look at how automated identity verification helps organisations optimise operations while providing a seamless, user-friendly experience to their consumers.
What is Automated Identity Verification?
Automated identity verification is an automated process designed to allow businesses to confirm user identity in real-time, either remotely or in person. It’s made up of various steps such as document verification, biometrics checks, spoofing checks, etc.
Many industries are reliant on automated ID verification, such as financial institutions and banks, allowing customers to onboard themselves remotely or making KYC officers at branches check IDs quicker and easier. Other industries include car rental companies, like KAV2GO, which enable their customers to rent vehicles from hundreds of pickup points, as well as government agencies and other online platforms.
How Automation Enhances User & Customer Experience
Speed and Efficiency
Automated identity verification significantly reduces wait times. By using advanced algorithms and machine learning, the system can authenticate documents and identities in real time, allowing users to complete processes faster—often within seconds. This increased speed allows customers to move through onboarding or verification steps without delays, leading to higher customer satisfaction and fewer abandoned transactions.
Fewer Steps for Users and Customers
Traditional identity verification methods, such as filling out long forms, printing physical copies of ID documents, and mailing them, are inconvenient. They also cause delays and increase the possibility of errors or document loss. Automated identity verification, on the other hand, significantly reduces these steps, providing a more seamless and frictionless user experience.
Modern automated solutions allow users to remotely verify their identity by simply taking a picture of their ID and taking a selfie with their mobile phone. Modern algorithms and facial recognition technologies can instantly compare the ID with the selfie to confirm the user’s identity in real time.
The process for on-site verification, such as at a bank or other service provider, can be equally streamlined. Employees can quickly scan a customer’s ID, allowing Optical Character Recognition (OCR) technology to read and extract text from the document. This eliminates the need for manual data entry, reducing human error and speeding up the overall process.
Automated Solutions Do Comprehensive Checks
Automated document verification methods are taught using large datasets of documents from many countries and locations. They include characteristics like layout, holograms, fonts, watermarks, and other security features. AI-powered systems can identify these patterns and detect deviations that imply tampering or falsification. For example, if a document contains incorrect fonts or misplaced/missing features, the system marks it as suspicious.
Additionally, automated verification systems conduct various cross-checks. They examine numerous elements, including the chip in electronic passports, the Machine-Readable Zone (MRZ) for data consistency, and the Visual Inspection Zone (VIZ). Beyond the document itself, these systems can check the information against databases, such as PEP (Politically Exposed Persons) lists and sanctions lists, to ensure compliance with regulatory requirements such as anti-money laundering (AML) legislation. By automating these extensive checks and cross-referencing multiple data sources in a short time, it can reduce the burden on human resources and enhance the user experience.
Increased Efficiency and Security Through Biometric Checks
Automated solutions often leverage biometric checks such as facial recognition, fingerprints, liveness detection, iris scans, and more. Organisations utilise biometric verification as an extra security measure because biometric data is unique to each person.
Convenience from verifying biometric data is another significant benefit to customers. Instead of remembering complex passwords or carrying multiple identification documents, customers can authenticate themselves with a simple fingerprint scan or facial recognition check. These processes take seconds and can be completed with a single action, providing a frictionless experience whether they are logging into a bank account, making a high-value transaction, or accessing a secure facility.
Machine Learning Adaptability
As fraudsters develop more sophisticated strategies and create new fake ID documents, machine learning algorithms evolve by learning from new data, therefore increasing the system’s ability to detect fraud. This accuracy benefits both users and customers due to a smoother verification process.
Only Trust Reliable Solutions for Automated ID Verification
With Keesing AuthentiScan, you have a reliable end-to-end identity verification solution at your disposal: our trusted ID document verification technology combined with cutting-edge biometric identity proofing.
Our biometric technology builds on a two-step biometric check featuring facial recognition technology. The technology matches a picture of the individual’s face to the ID document photo. First, the users take a selfie or get their picture taken by a camera. AuthentiScan then compares their facial biometrics to the ID photo and generates a highly accurate face match score. Using biometric identity proofing technology allows a higher degree of confidence in the validity of the claimed identity and helps your business prevent fraud.
Trusted by thousands of organisations (e.g., government agencies, financial institutions), AuthentiScan provides an audit trail in seconds. For handling exceptions, the Keesing Expert Helpdesk, staffed by certified document experts, is here to support you with suspicious documents.
Request a free demo below and discover the advantages of AuthentiScan for seamless ID verification. To learn more or address any enquiries, feel free to reach out to us via email or +31 (0)20 717 825.
